How we're funded

Birthday Book is free to use. When you follow a gift link from the app or these guides and buy something, the retailer may pay us a small commission. It never costs you more — the commission comes out of the retailer's side, not yours.

Commissions never decide what we suggest. Gift ideas are chosen by what fits the person — their age, interests, country and season. We link to the mainstream local retailer in the recipient's country whether or not they pay us, and plenty of our links (Takealot in South Africa, for instance) earn us nothing at all.

Who we earn from today: The Entertainer, thortful and Bookshop.org UK. A link to one of those shops carries a tracking reference so the shop knows the visit came from us — and nothing else: no personal information about you or the gift recipient is ever in it. Every other link in the book earns us nothing. As we agree terms with more shops and makers, they are added here.

Ideas the app came up with itself are marked the book's pick, and anything a relative added carries their name instead — so you can always tell a machine's idea from a family member's. The book's picks are written by AI from real product listings; the family's words are always their own.

Questions? hello@birthdaybook.app